First ever campaign and platform for Bold Bean Co.
The brief was to amplify existing fandom. I came up with the idea of Bold Bean Behaviour and the lengths people actually go to to get the last bean, the excuses for stealing them from housemates or eating straight from the jar. We used real fans in the portraits and plastered them across London.
Creative: Mark Slack
Creative Director: Nicholas Stanley
Agency: Uncommon Creative Studio
Photographer: Ruby Harris
